Palmetto Moon Continues Virginia Expansion with Grand Opening at Valley View Mall in Roanoke on October 3

ROANOKE, VA, UNITED STATES, September 11, 2026 /EINPresswire.com/ -- Palmetto Moon is gearing up to celebrate the Grand Opening of its newest Virginia location at Valley View Mall (4802 Valley View Blvd. NW, Suite LB50, Roanoke, VA 24012) with a full day of festivities on Saturday, October 3, 2026. The Roanoke community is invited to be part of the celebration.

Following the success of its Lynchburg opening earlier this year, Palmetto Moon is continuing its Virginia growth with this highly anticipated Roanoke location. The brand has been welcomed warmly across the Commonwealth, and Roanoke, with its vibrant community of outdoor enthusiasts, college fans, and families, is the natural next step.

Palmetto Moon is a locally inspired retailer that offers men’s, women’s, and kids’ apparel, footwear, drinkware, accessories, gifts, and collegiate gear — a one-stop shop for the whole family.

The Grand Opening Celebration will be an all-day event filled with exclusive offers, giveaways, and in-store experiences. Doors open at 10:00 a.m., and the first 200 shoppers who make a qualifying $50 purchase will receive a custom YETI 20 oz. tumbler. Guests can spin to win prizes every 30 minutes throughout the day, with hourly grand prize drawings featuring items such as the coveted YETI Tundra Haul cooler. The celebration continues from 3:00 to 5:00 p.m. with free sweet treats, additional giveaways, and a special in-store activation with Local Boy Outfitters.

Guests are encouraged to RSVP and follow all updates on the official Facebook Event Page, where Palmetto Moon will share event reminders, sneak peeks, and Grand Opening details leading up to the celebration.

“After the incredible response we received in Lynchburg, we knew Roanoke had to be next,” said Kelsi Gannon, Brand Marketing Manager at Palmetto Moon. “Roanoke has exactly the kind of community we love, active, passionate, and proud of where they live. We’re bringing everything Palmetto Moon is known for to Valley View Mall, and we can’t wait to welcome this community through our doors.”

Inside the new Roanoke store, shoppers will find a bright and welcoming space stocked with popular brands including YETI, Local Boy/Local Girl, FP Movement, Drake, Turtlebox, and Lulu Mac, along with Palmetto Moon’s popular 2-for-$30 graphic tees and locally inspired gifts. The Roanoke location will also feature collegiate apparel for the University of Virginia and Virginia Tech, giving Cavaliers and Hokies fans a new home for their school spirit.

Founded in Charleston, South Carolina in 2002, Palmetto Moon has grown from a single mall kiosk into a locally inspired retailer with locations across South Carolina, North Carolina, Georgia, Florida, Tennessee, Alabama, Kentucky, Mississippi, Virginia, and Missouri. The brand is known for its community-first approach, friendly service, and carefully selected mix of regional and national brands.

Palmetto Moon is currently hiring for part-time and full-time positions at the Roanoke location and is seeking enthusiastic team members who are passionate about customer service, community connection, and Southern hospitality.
To apply, visit: www.palmettomoononline.com/pages/join-our-crew.

Kelsi Gannon
Palmetto Moon
kgannon@palmettomoononline.com