In Case You Missed It: SmartLabel in CNN Business

Consumer Brands’ SmartLabel® was featured in CNN Business alongside commentary from Rishi Banerjee, Senior Director, SmartLabel, as he discussed the transition to 2D barcodes, known to most as QR codes, and how the switch can help unlock greater product transparency, traceability and more timely information for consumers. SmartLabel is already allowing brands to connect with consumers beyond what they see on the label, providing detailed product information through a simple scan. As technology continues to reshape the retail experience, tools like SmartLabel ensure transparency and consumer trust remain at the center.

The full story can be found here, and highlights include:

Consumer Brands Association, a packaged goods trade group, has launched the “SmartLabel” tool to allow consumers to scan 2D barcodes and view product information in the same format across multiple brands.

Rishi Banerjee, senior director of SmartLabel, noted it took about 10 years for the industry to fully adopt the original barcode after it launched.

“I don’t think this will be a 10-year transition,” said Banerjee. “We expect it to start to ramp up as more retailers come online.”

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